The Music Industry Changes At Gbps Speed! You Should Change, Too! Or Maybe Not 🤔
Scared of the new music world order, where artists become just a cell into a huge spreadsheet and label managers are in fact analytics experts? Don’t worry, we share the same anxieties.
Every two weeks or so, the Soundfeed Spotlight exclusive newsletter covers the complex world of music, offering tips, insights and valuable information from some of the most experienced professionals. Don’t forget to hit the Subscribe button below!
This newsletter is showing the flipside of the data-driven music industry. Behind predictive models and graphs, there will always be creativity, intuition and good vibes!
Time has come to turn your fans into real listeners
Or is it the other way around? 🤔 Nevertheless, a musician with active followers on facebook and instagram is just a brand with no music fans. On the flipside, having a bunch of listeners on platforms like Spotify and Apple Music with no engaged community on social media is like having passengers on a train: they enjoy the ride, yet they won’t become fans of the train. So, it is somehow crucial for an artist to find a way to balance between his social media activity and his presence on digital streaming services. To make things easier, here are a handful of advices you should follow in order get the best out of your community of loyal fans: first and foremost, turn your followers into forever fans. Then, prepare for some social media networking. Don’t forget to get in touch with tastemakers and make a coherent plan for promoting your music online
Are you an A&R who doesn’t find his place in this data-driven musical vortex? You’re not alone!
Yes, we are aware of the overwhelming amount of data one needs to process in order to find the next big hit. And yes, we have the same feeling that an A&R nowadays has a job description that sounds more like an SQL expert than a music professional. But don’t let the data mining anxiety conquer your gut feeling! A good A&R will not be replaced by AI algorithms and predictive models anytime soon. This article about the role of an A&R in today’s musical industry will bring a ray of hope into your life
2021: when classic record labels became obsolete
We don’t have to repeat ourselves all over again, talking about the empowerement that independent record labels and artists receive with all the digital tools available at a few clicks distance. Distribution services, marketing tools, data analytics… literally everything a musician need to kickstart his career. Dive into the world of DIY musicians with this very comprehensive take on the independent music world, as close to reality as it could be.
3 Podcasts about music you should listen to in 2021
Not yet into podcasts? Then we will take you slowly, making sure you won’t be taken too far out of your comfort zone: music. We handpicked three of our favourite podcasts, hopefully you’ll enjoy them as much as we do. Happy New Year!
Desert Island Discs: a BBC radio program that is over 70 years old (!), perfectly adapted for the modern times. Every week, a celebrity is invited to select 8 tracks he would take on a deserted island with him. By all means, all stories tend to get very personal. Listen here
Rolling Stone Music Now: the iconic status of Rolling Stone magazine asked for a potent podcast. From album breakdowns to in-depth analysis of the music scene in 2020, this podcast is a must for any music pro or music passionate. Listen here
New York Times Popcast: Don’t get fooled by its name! Popcast, an internationally acclaimed podacst ran by the music critic Jon Caramanica, is more than just pop music: the future of jazz, an imaginary link between Chris Cornell and Post Malone, the world of bootleg merch trade and many many more. Listen to it here