The Essential Music Industry News You Probably Missed These Days - September 2020
Obtain funding based on your streaming revenues, head over to China and ignore Spotify's CEO advices, then return home to make some genre-crossing music
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How To Trade A Part Of Your Future Streaming Revenues For An Upfront Payment
Everybody is talking about the the death of record labels and their shady deals they’re offering to artists. Maybe shady is a cruel word to say, but nevertheless it’s clear that for most of the emerging artists label deals sound like selling your musician soul for ever, giving away all your efforts for years to come.
The Music Fund startup found an interesting way to approach the need for an artist get paid upfront. It analyzes your streaming value and predicts your future income based on your back catalog so it can offer you an upfront payment in exchange for a part of your streaming revenue from the published songs, for a specific period of time (2 years). Neat, right? Head over to Music Fund and get your free evaluation :)
Why You Should Be Present On China’s Streaming Services
Tencent Music is a huuuge distribution channel for independent musicians. As big as 86.5 million USD revenues for artists since its launch. Atfer all, it is one of the biggest music scenes in the world and we, the Westerners, are yet to discover it fully. To give you an idea of how big things are in China, the Root Music project, aimed at compiling a list of Chinese folk songs into a collection with the help of the Tencent users, attracted no less than 350K votes that have chosen 12 songs out of the 3,000 submitted to the contest.
Yes, we know: language barriers and cultural differences. You need to find the right partner to ease your way into the Chinese music scene. Don’t despair: just drop us an email and tell us more about the music project you think it’s suitable to become a success in China
No Month Without Some Words Of Wisdom From Daniel Ek, Spotify’s CEO
After claiming that musicians should start working hard if they want to produce money out of streaming services, Daniel Ek, returns with another interview, at the Slush Music event. This time with a more prudent approach, giving up the “I want 1 million creators to make a living from their art” statement in favour of “We will evolve to become an even more creator centric platform over the next decade, too. I believe that there will be a lot more creators that can live off their art than what currently [do] today.” Hopefully, we will live to see this happenning at some point. Click here to read a part of the interview, where Daniel talks about the 1 billion euros he wants to invest in European tech companies and about Spotify’s long-term goal.
Youtube Music Goes After Spotify With New Playlisting Features
Spotify playlist curators are the new rock stars of the music industry in 2020. At least some of us think this way and here you can include Youtube Music, also. They rolled out things as assistive playlists, suggestions based on what is already on that playlist and based on the users’ listening history, collaborative playlists and some social features. Read the post from Youtube’s official blog to learn more.
Playlists Are About To Evolve Into Genreless Culture-Driven Experiences
At least at the border between mainstream and the underground, we may add. There was an interesting talk on this subject at Music Ally’s Sandbox Summit Global online conference, where we learned more about this new trend, set, of course, by Spotify’s music curators. Playlists like Pollen, Oyster or Lorem are on the rise, attracting not so much followers than other Spotify editorial playlists but truly loyal ones.