🧨 How To Make 24 Million Streams On Release Day

Easy: you should be Adelle and you should also have a neat record deal with one of the 3 majors. Now check a few headlines we selected for keeping you updated on what's going on in the music industry

What many of us learned from these pandemic years is that digital is here to stay. Not only this, but it will become more and more powerful in the near future. Just have a look at the major record labels that were close to becoming irrelevant a decade ago, fighting against the windmills on the piracy territory.

The digital streaming revolution helped the big trio (Universal Music, Sony Music, Warner Music) grow to a combined valuation of 100 billion USD. That’s 100,000,000,000 dollars 😳 So the fact that 1% of artists account for 80% of the streams and 10% of the artists cover 98% of the total streams doesn’t surprise us anymore. Because guess who signed most of the top10% artists? Yes, the major labels! An analysis made by The Guardian about the odds of succeeding in the digital streaming world guided us to the same conclusion: music, regardless of the genre or territory, needs to be promoted.

I bet that even Adelle needs some promo. Even if she doesn’t follow a strategy to please the DSP algorithms. Even if her latest single, Easy On Me, broke the one-day-streams record with 24 million streams on the release day, on Spotify only. And I also bet that close to 0% were fake streams.

Oh, if we reached this subject anyway: buying fake streams will sooner or later affect you as an artist or record label. Spotify has released a video on their Spotify For Artists channel, talking about artificial streams and how to detect or avoid them.

Now, while TikTok has reached the 1 billion active users milestone, Instagram ditched the IGTV confusing name to create a whole new video experience on the platform, ingeniously named Instagram Video 🤔  Next time you’d try to upload your music video, stop searching for IGTV and go directly to the new section. Or keep it under 3 minutes and launch it over TikTok, where a stroke of luck and the algorithms can skyrocket your career.

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